ConfX Global
InsightXOverviewReportsSector BriefingsLeadership PulseKnowledge SessionsInterviewsArticlesTools
Home/InsightX/Reports/AI in financial services 2026: where banks and insurers are seeing returns
INSIGHTX
Financial servicesOctober 2026 · 14 min read
Report · Financial services

AI in financial services 2026: where banks and insurers are seeing returns

Adoption, disclosed results, use cases in production, model risk, regulation and deepfake fraud across banking, payments, insurance and capital markets, and what to prioritise in 2027

Executive summary

AI is now standard equipment in banks, insurers and payment firms, but evidence of financial return is still scarce. Most institutions can point to tools in use, far fewer can show the effect in their accounts, and the gap between the leaders and everyone else is widening. This report sets out what named institutions have disclosed, where AI is in production, what supervisors now expect, and what to do before the main regulatory deadlines in late 2027.

  • Adoption is close to universal; measured returns are rare. 75% of UK financial firms already used AI in 2024 [1], and 65% of financial institutions in NVIDIA’s 2026 survey are actively using it [2]. Yet Evident’s 2026 review of 50 large banks found only 12% of reported use cases show impact against operational KPIs, and barely 1% disclose concrete financial returns [3].
  • A small group is publishing real numbers. JPMorgan Chase said AI-driven benefits are heading towards $2 billion [4], DBS reported about SGD 1 billion in economic value from data and AI in 2025 [5], and Lloyds put generative AI value at around £50 million for 2025 [6].
  • Insurers and payment firms disclose even less. Only three of the 30 insurers in Evident’s 2026 insurance index quantify group-level AI returns [7]. No payments company in Evident’s 2026 payments index has disclosed realised or projected group ROI [8].
  • The main compliance deadlines now fall in late 2027. EU high-risk rules for credit scoring now apply from 2 December 2027 [9]. Singapore’s AI risk guidelines take effect on 7 October 2027 [10]. US banking agencies left generative and agentic AI outside their revised model risk guidance in April 2026 [11].
  • AI-enabled fraud is rising faster than defences. UK fraud cases reached 4.1 million in 2025, up 11% [12]. Deloitte projects US fraud losses enabled by generative AI could reach $40 billion by 2027 [13].
  • Agents are moving from pilots to early production. 42% of financial institutions are using or assessing agentic AI [2], and six of the 50 Evident-tracked banks announced their first agentic use case in the second quarter of 2026 alone [16].

Key findings

01Only 12% of reported bank AI use cases show impact against operational KPIs, and barely 1% disclose financial returns
02JPMorgan Chase raised its projection of AI-driven benefits from $1 billion to heading towards $2 billion
03Only three of 30 large insurers disclose group-level AI returns, led by Manulife at CA$300 million in fiscal 2025
Evidence of AI returns in 50 large banks
Show impact on operational KPIs
12%
Disclose financial returns
1%
Source: Evident AI Index, October 2026

What leaders should do

  • Tie each AI use case to a line in the P&L or a regulatory outcome before funding it.
  • Bring model risk teams in at the design stage as well as for validation.
  • Prepare for agent-initiated payments and the authentication changes they require.

In the full report

  1. Adoption is broad; evidence of value is thin
  2. Who is reporting returns, and how
  3. Use cases in production
  4. Model risk and governance
  5. Regulation and supervision
  6. Deepfakes and AI-enabled fraud
  7. What to do in 2027
  8. Sources

Methodology

We reviewed public sources published between 2023 and October 2026, favouring material from 2025 and 2026. These include supervisory surveys and publications (Bank of England, FCA, PRA, MAS, FSB, BIS, IMF, EBA, FinCEN), benchmarks (Evident AI Indices), consultancy and vendor surveys (McKinsey, BCG, Deloitte, NVIDIA, IDC, Statista) and company disclosures. Each figure is cited to a dated source we opened. Where we relied on a secondary report of a primary document, the source list says so. Vendor and consultancy surveys are self-reported and should be read as indicators of sentiment, not audited results. We did not survey institutions directly.

Sources

  1. Bank of England and Financial Conduct Authority. "Artificial intelligence in UK financial services 2024". 21 November 2024
  2. NVIDIA. "From Pilot to Profit: Survey Reveals the Financial Services Industry Is Doubling Down on AI Investment and Open Source" (2026 State of AI in Financial Services). 22 January 2026
  3. Analytics Insight (reporting Evident AI Index 2026). "JPMorgan Tops Banking AI Rankings for 5th Straight Year: 2026". 6 October 2026
  4. IT Brief US (reporting Evident AI Index 2025). "JPMorganChase tops AI index as banks boost investment returns". 9 October 2025
  5. DBS. "DBS named Asia's Best Digital Bank by Euromoney, recognised for its AI leadership and responsible innovation". 20 July 2026
  6. Banking Exchange. "Lloyds Says GenAI Delivered £50m of Value in 2025". February 2026
  7. Insurance Business (reporting Evident AI Index for Insurance 2026). "Allianz claims top spot as gap between insurers opens up over successful AI competitive advantage". 16 June 2026
  8. Evident. "Evident AI Index for Payments: Key Findings 2026". 25 February 2026
  9. National Law Review. "EU Digital Omnibus on AI Enters into Force". 31 July 2026
  10. The Asian Banker (MAS media release). "MAS sets out supervisory expectations on responsible AI adoption by financial institutions". 7 October 2026
  11. KPMG. "Model Risk Management: Revised Interagency Guidance" (Regulatory Alert). 21 April 2026
  12. SecurityBrief UK (reporting UK Finance Annual Fraud Report 2026). "UK fraud losses rise as AI scams drive new warnings". 18 June 2026
  13. Deloitte Center for Financial Services. "Generative AI is expected to magnify the risk of deepfakes and other fraud in banking". 29 May 2024
  14. McKinsey & Company. "The state of AI in 2026: On the road to ROI". 25 August 2026
  15. SDCExec (reporting BCG, "The Widening AI Value Gap: Build for the Future 2025"). "60% of Organizations Report Minimal Revenue, Cost Gains from Scaling AI". 1 October 2025
  16. Evident. "AI Use Case Trends in Banking: Q2 2026". 2026
  17. Evident. "Evident AI Index: 2026 Edition". October 2026
  18. Euronews. "UBS only European bank in top 10 of AI adoption as JPMorgan Chase leads". 7 October 2026
  19. IDC. "European AI Spending to Reach $144 Billion by 2028, Reflecting 30% CAGR". 17 March 2025
  20. Khaleej Times (reporting Statista). "AI spending in finance to top $75 billion as firms shift from pilots to scale". 17 August 2026
  21. Constellation Research. "JPMorgan Chase's IT, AI bets: Where the returns are". 1 June 2025
  22. Bank of America. "A Decade of AI Innovation: BofA's Virtual Assistant Erica Surpasses 3 Billion Client Interactions". 20 August 2025
  23. TMC (Rich Tehrani). "Morgan Stanley Uses AI to Translate COBOL". 4 June 2025
  24. PYMNTS. "Visa: AI Helped Block 80 Million Fraudulent Transactions in 2023". 23 July 2024
  25. Google Cloud. "Google Cloud Launches AI-Powered Anti Money Laundering Product for Financial Institutions". 21 June 2023
  26. Tech.co. "Klarna Reverses AI Customer Service Overhaul". 20 May 2025
  27. Fortune. "Goldman Sachs rolls out internal AI assistant firmwide". 24 June 2025
  28. Mastercard. "Mastercard unveils Agent Pay, pioneering agentic payments technology to power commerce in the age of AI". 29 April 2025
  29. Office of the Superintendent of Financial Institutions (OSFI). "Guideline E-23: Model Risk Management". 11 September 2025
  30. TLT. "The Bank of England and PRA set out plans for safe AI innovation: what firms need to know". 10 April 2026
  31. Mondo Visione (reporting Financial Stability Board). "FSB Outlines Next Steps For Authorities On AI Monitoring". 10 October 2025
  32. Bank for International Settlements. "Annual Economic Report 2024, Chapter III: Artificial intelligence and the economy: implications for central banks". 25 June 2024
  33. International Monetary Fund (IMF Blog). "Artificial Intelligence Can Make Markets More Efficient, and More Volatile". 15 October 2024
  34. Regulation Tomorrow (reporting Bank of England Financial Policy Committee). "Financial Stability in Focus: AI in the financial system". 9 April 2025
  35. EU Artificial Intelligence Act, Regulation (EU) 2024/1689. "Annex III: High-Risk AI Systems Referred to in Article 6(2)". 2024
  36. White & Case. "EU agrees Digital Omnibus deal to simplify AI rules". 14 May 2026
  37. Plenitude Consulting (reporting European Banking Authority). "EBA maps EU AI Act to existing banking and payments rules". 1 December 2025
  38. European Securities and Markets Authority. "The ESAs provide a roadmap towards the designation of CTPPs under DORA". 18 February 2025
  39. Morgan Lewis. "DORA: EU Regulators Announce List of Critical ICT Third-Party Providers". November 2025
  40. Financial Conduct Authority. "FCA announces second cohort for AI Live Testing". 21 April 2026
  41. Allen & Gledhill. "MAS consults on proposed Guidelines for Artificial Intelligence Risk Management". 18 December 2025
  42. Financial Crimes Enforcement Network (FinCEN). "FinCEN Alert on Fraud Schemes Involving Deepfake Media Targeting Financial Institutions" (FIN-2024-Alert004). 13 November 2024
  43. CNN. "Arup revealed as victim of $25 million deepfake scam involving Hong Kong employee". 16 May 2024
  44. Financier Worldwide (reporting UK Finance Annual Fraud Report 2026). "UK fraud losses close to £1.3bn, reveals new report". 2 July 2026