DemandGen Program

Engage the professional audience you need to reach over several months, not just one event, with a program built around your goals and reported every quarter.

Define your audience Discuss a program

How a program runs

Months, not moments

A typical program runs for one or more quarters.

Weeks 1–4
Design
Agree the audience, target accounts, objectives and measures, and plan the mix of activities.
Months 2–3
Engage
Private roundtables and dinners, meetings at ConfX events and targeted promotion to your audience.
Ongoing
Stay visible
Content and Knowledge Sessions, newsletter placements and an Enhanced Profile in your markets.
Each quarter
Review and adjust
A program report and a planning session to refine the audience and activities.

What a program can combine

More than an event

Private roundtables and dinnersSmall gatherings with your target audience, outside the main events.

Meetings across eventsConversations with leaders who match your audience at several ConfX summits.

Content and Knowledge SessionsA session series or interviews that reach members researching your field.

Targeted promotionPlacements in ConfX newsletters and on relevant InsightX pages.

Directory visibilityAn Enhanced Profile with Featured placement in your markets.

A dedicated program managerOne person accountable for planning, delivery and reporting.

Reporting

What you see every quarter

A program report shows what happened, who you reached and what to do next.

Illustrative outline

Program reportQuarter

Activity deliveredGatherings, meetings, sessions and placements this quarter

Audience reachedBy industry, function, seniority and region

ConversationsMeetings held and follow-ups agreed

Interested contactsPeople who asked to hear from you

Next quarterRecommended changes to audience and activities

Questions

Good to know

How is this different from sponsoring an event?

Sponsorship puts you at one summit. A DemandGen Program engages a defined audience over months, across private gatherings, several events, content and promotion, with quarterly reporting.

How much does a program cost?

Each program is designed around your audience and goals, so pricing is shared on request.

How long does a program run?

Usually one or more quarters, so there is time to build relationships and review results.

What do we receive each quarter?

A program report covering activity, the audience reached and conversations held, with a planning session for the next quarter.

Can we choose the audience?

Yes. You define it by industry, function, seniority and region, and we build the program around it.